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SMALL APPLIANCES & KITCHEN COOKWARE
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  Wowshopper » Kitchen » Small Appliances & Kitchen Cookware » L'Equip 2003 In Review
L'EQUIP INC.

L'EQUIP 2003 IN REVIEW

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L'Equip sales tripled in 2003, requiring a relocation of corporate headquarters to larger offices with expanded warehouse space.

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Far East and European acceptance of L'Equip's uniquely designed products neccessitated expansion in the South Korean operation and establishment of L'Equip Europe.

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Tremendous growth in the United Kingdom prompted the opening of an office in York, England. Distributorships also are planned for South Africa and Australia.

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L'Equip began manufacturing kitchenware products for other manufacturers.

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L'Equip launched two new products in 2003 - the commercial-style Model 228 R.P.M. Blender featuring a unique tachometer showing operating speed from 500-20,000 rpms, and Model 509 VISOR Natural Processor, a multi-function wheatgrass, fruit and vegetable juicer that also can be used as a food processor and to make ice cream, sorbet, pasta, nut butters and more.

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L'Equip's Model 228 R.P.M. Blender (prototype) won a coveted Best in the Aisle Award at the 2003 Gourmet Products Show in San Francisco. Judges considering professional presentation and design of all the products in each aisle said, ''Attractive, industrial-looking blender that has a tachometer so you can vary the speed from 0-20,000 rpm. Very clever gauge will attract boys and men to the kitchen. Affordably priced and has a 6-year warranty.'' (The L'Equip Model 221 Pulp Ejector Juicer was awarder the same honor in 2000).

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L'Equip's Model 528 Dehydrator ''Tested Best'' by the Hammacher Schlemmer Institute which serves as a consumer advocate searching for products that are the ''best of their kind.'' Results of the test - from The Institute's own expertise, nationally accredited laboratories, experts and consultants and its own customer testing panel (with brand names hidden) - can be found in Hammache Schlemmer's Fall 2004 Living Well catalog.

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The Gourmet Retailer magazine surveyed kitchenware/cookware stores and gift/gourmet stores nationwide to determine which small electrics manufacturers do the best job in specific areas important to retail success. L'Equip emerged among the top five companies nationwide for ''On-time/Complete Delivery'' and ''Sales Materials, Brochures and Catalogs.'' L'Equip also made the top 20 listing for overall scores in areas including Product Innovation, Product Quality, Customer Service Support and more.


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